Briefs can take a variety of forms:
Contractual - formal,binding,detailed
Formal - written, professional, signed
Informal - verbal, note form
Co operative - work together with client
Competitive - in competition with another producer to win commission
The important thing about briefs are that you read them... thoroughly.
you can work out exactly what the company is asking you to do.
Explicit - tells you what it is you need to do
implicit - Not obvious
Negotiation
Some briefs offer zero negotiation. They tell you exactly what they want to see and hear.
You may not even have the opportunity to discuss the brief with the client.
On the other hand a brief may be open to some sort of negotiation.
Maybe you can interpret the brief in a variety of different ways (creative negotiation)
you may be able to negotiate the fee.
Opportunities
A brief can also help you identify opportunities of you own personal development
you may learn new technical skills
you could learn how to communicate in a professional manner
you can develop your negotiating skills.
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