Unit 6 assignment 2 - Summary and Individual Wright Up

Summary
To summarize all the answers from the focus group.All of the group agreed that the graphics of the game are good  when playing campaign mode on black ops 2  and that they haven't had the same type experience with any other other game.The people in the focus group said that the  experience was seeing the horrors of war.When asked what rating they would give for the campaign mode the rating varied from 6,7,8 an 9 this shows how much someones preference can effect when rating a game. When asked if they think Black ops 2 targets them and if so why they said because people of there age bracket enjoy war games.The people in the focus group  though that the multiplayer mode was frustrating but also good because you can play against your friends, they also thought that it could get very competitive. The majority score when asked to rate the multiplayer mode was 8.When asked what they thought about the zombies mode on Black ops 2 two people said that zombies was the only reason that they play the game, another person found this mode to be fun and he thought blowing up the zombies hilarious.They found there experience when playing zombies enjoyable and fun because it is different to the other call of duty games.When asked to rate the zombies mode the rating were considerably higher compared to the other modes on the game, the ratings for the zombie mode were predominantly 9 and 10. When asked how many hours they spend on black ops 2 the answers varied from 1-2 hours a day, 10 hours a week and 10 hours in one day. The rating given for black ops 2 one person gave the game a 6 because they preferred the game battlefield as apposed to Call of Duty.When asked if they thought that around £45 was an expensive price for the game they all agreed that it was expensive and some people said that they wouldn't pay that much for the game,another person also said that they don't have that sort of money to buy games with.

Individual wright up
In my opinion i think that the information that is most useful to the gaming industry out of  qualitative data. I think that this is more useful because it is a more personal way of collecting data getting to know people opinions that can drastically help the product and maybe even help it sell better. With qualitative data allows people to give more of their opinion where as with quantitative mostly focuses on numbers so the data will be in numerical form.The good think about getting peoples opinion on a game is them telling you specifically what is wrong with the game and what could be changed to make it better or what could be changed for it to appeal more to a certain audience.

The form of research that was most valuable to me was focus groups. I think this because this is also more of a personal type of research where your opinions can be given.Profiling is basically guess work where people are put into categories and judged if a game suites them by how much money they earn. I think focus groups are better because to actually meet the people instead of just envisioning the type of person that you think should buy the game by actually having the person there and asking relevant questions like "does the game target you" you are asking the person directly to tell you if the game does target them and why is does and if it doesn't what can be improved so the game does target you instead of making up why you think the game would target a specific person without knowing anything about that persons background or lifestyle.